Tech giant LG has finally revealed its giant OLED televisions with 4K ultra-high definition screens, claiming the device is a “game changer.”
The South Korean company said the curved 65-inch set will hit the market starting September.
OLED TVs have deeper color saturation and a sharper image quality.
LG said OLED is a new TV technology that offers high quality picture over LCD and plasma.
Industry watchers consider the company’s move as big deal, as it can change the dynamics of television market.
“OLED technology delivers the most vibrant and natural on-screen display that can be currently done with available technology,” said Chris Green, principal technology analyst at the Davies Murphy Group consultancy.
Next generation technology
LG said 4K and OLED represents “the future of television.”
“OLED TVs are expected to overtake LCD [Liquid Crystal Display] in sales within a few years and no company is better prepared for this than LG,” said Hyun-hwoi Ha, president of the company’s home entertainment division.
The first 4K OLED TVs will be available for sale in Europe, South Korea, and North America, which will cost around $11,765.